Tuesday, June 13, 2006

what the blinkin' eff, the life of a creative

Every project is different. Every time the process is different. You will feel like you forget how to do it. You will feel like you never knew how in the first place. If you lose those feelings something is wrong. With every project there is an undetermined amount of time that you will want to kill yourself. You will feel like a complete failure and a waste of carbon material. You will question your value as a/an [insert job title]. That time will pass. The walls come down. You realize everyone is making it up as they go along. There is no handbook, there can't be. You want the volatility that comes with uncertainty. You want it to come from nowhere and everywhere at once. You want the process to be different every time because the end result will follow suit.

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