this job sucks, let's burn the place down!

Great media placement. There is too much gratuitous guerilla, where the message doesn't make sense in the environment and it's simply an excuse to put an ad somewhere. It just annoys people and they are increasingly jaded about advertising. Good advertising attempts to have a conversation with someone, drawing them in. Not running up to them and shouting. Of course, this is sometimes difficult to remember. It's so easy to become sucked in to the ad bubble and create things that we like, but doesn't necessarily connect with the consumer.