"tightened sphincter"

There's something about writing for advertising that constricts your throat and pen, or as Coz says makes 'your sphincter tighten up.' Maybe it's the unnatural amount of stress and pressure we put on ourselves to come up with something brilliant, despite being mere novices at the craft. Is it because we ARE novices? Is it because the business of advertising gets in the way of the art of it? Another thing Coz is right about is the fact that when you do your own writing, it flows out like water. I have no trouble rambling this shite. It's probably because there is no pressure, there is no daunting request for perfection, and there is no other voice to uphold. Just mine. With advertising, extracting words is more difficult than gathering a cup of water from a stone. Every word must have a purpose. It cannot be 'self-indulgent bullshit.' You are in the business of advertising. You are speaking on behalf of someone else and that is your first priority. However, if you can stay true to their voice and yours, you can have a great time in this industry and not feel stiffled by the handcuffs of the business. But every writer wants to discover and develop their own voice. Writing in your own voice should also be an escape from the industry. Everything shouldn't be about advertising, despite the importance we assign it.