The world is our playground

Some interesting stuff from Nike in Mexico. And those are fully functioning cars.

There's stuff outside Adcenter?

As Michelle, fellow adcenter-er said, 'it's weird when real life happens outside the adcenter.' When something happens that forces you to snap back to the real world and realize that there are things that are much more important than advertising. I think we lose sight of that every other day around here. People are killing themselves to succeed. We are all completely sleep-deprived, over-caffeinated, driven-to-the-point-of-sickness lunatics. And for what? If we don't live our lives and get away from advertising every once in a while, we will have nothing to contribute to advertising. Because our inspiration will be only advertising and then it becomes this incestuous cycle of recycled ideas. Ok, maybe incestuous is too strong of a description, but it got the point across. Escape from the Adcenter. Now we'll see if I can follow my own advice.

Simpsons' ad

click title

For Ipod Hi-Fi

whhaaat? whhhhhaaat?! ok!

Why can't you just say it? Why can't you just say 'hey, this product is better because of X. there.' Well, first of all, America regards all of us as dirty rat bastard liars. This is the industry that invented halitosis to sell kitchen cleaner. And then advertising would be easy and everyone or no one (depending on your perspective) would want to do it. But that's what makes it interesting. You have to find a way to connect with people, to draw them in by saying something interesting or painful or scary or mostly importantly, true. Technology changes, but people remain the same. Insecure, irrational, fragile beings. And the point is not to exploit that, but to speak to it. Yes, it could be argue that advertising has created problems in society, an example-the impossible standard of beauty imposed on women. But there is something primal that the thought was born from. Advertising did not invent insecurity, it simply stumbled upon it and used it to its advantage. That's where it's on us as the creators of this communication to be more responsible. To resist being fear mongers and speak to people in the most human way possible without exploiting that humanity. It's not easy, but it's not meant to be.

Don't hate the playa

I don't want to play this game. I don't want to be cutthroat. Or arrogant. Or kiss ass. Or pretend to be something I'm not. Do you have to act a certain way to stay in the sandbox? It's much more meaningful when 'your good qualities are discovered without your help.' But in this industry, I feel like those sentiments will simply get you passed over and written off. There is a certain amount of fearlessness that you have to have, which I hope to embody someday. But will that be discovered if no one gives you a chance? Well, being the eternal optimist, I'll be counting on letting the work speak. I know eventually I will be forced to play the game, but hopefully, it'll be by my standards.