SuperBowl XL

I know it's a little late for SuperBowl commentary, but I have been slaving away to make sure I don't ever produce shite like that since Sunday. In general, a bit disappointing. There were a few spots that deserve a little pat on the back, such as the FedEx spot (with dinosaurs) -- interesting way to deliver the message. The Dove spot as a branding message, I commend them for saying something different to women with their real beauty campaign. I actually liked the CareerBuilder spots because they illustrated the situation well, but I think the main reason they pitched it was because they wanted to use monkeys. And really, who doesn't? Ameriquest spots were pretty funny, but it didn't bring anything new to the table from last year. And also, no one really understood what the hell the product was, which is kind of important in advertising. Creepy king and burger dancers, um, interesting and goes right with their campaign. Got attention and was right for their target. That king is so creepy, but it works for him. Sharpie clicker, pirate guy pretty good, gets the job done. Theft deterrant phone, pretty funny, don't know if anyone will remember which company did it though.

Other than that, the Bud ad with the giant beer is a rip-off of the big Carlton beer ad. The GoDaddy ad was just trying to capitalize off last year's concept and ended up being really confusing, as well as a cheap PR effort (it was their 14th version and they made it a point to highly publicize that.) The Hybrid commercial aimed at Hispanics was so full of cheese, everyone in the room had a mini coronary from the cholesterol. The words "brown and bubbly" alone (Diet Pepsi) made me throw up in my mouth. Not to mention the effects of the terrible creative and liberal use of random celebrities that were a lot less funny than they are in real life. WTF, Jay Mohr. Outback and the boomerang, I bet that guy is from Jersey. Pizza Hut and Jessica Simpson, I don't even want to comment on it. And believe me there is a lot of ground for a good verbal bashing. Where the heck was Miller Light or MGD? Bud completely took over the show and had a million spots. Doesn't matter, nothing matters. Escalade, pretty cool car, stupid ad. es-ca-LADE. west siiiide. I couldn't understand what the eff Shaq was saying due to a lack of enunciation. Some of the spots had me saying, "that shit don't make no sense." Perhaps I've just become cynical and jaded as a result of being saturated in advertising 24/7. Or perhaps, I am joining the ranks of the typical consumer, whose general distrust for advertising is more than correlated to crappy, irrelevant work.

If you want to see the spots, click on the title. At your own risk.