Saturday, January 21, 2006

Ad Doom and the Revolution

Most of the advertising out there is obtrusive, obnoxious, unimaginative, and irritating. But have you ever wondered why? What is the common element in their ad equation? Bad strategy? Clients from hell? Flat creative? If there are people like us out there all trying to bring advertising out of its own ass, where are the results? Or are we just spoiled at this school by being surrounded by gifted creative people with vision? Maybe we forget that most people's perception of advertising is the shmucky stereotype of advertising. And that some of those people are actually creating advertising. Quite frightening. But then there are rare occasions of success and creative breakthrough that revive the pulse of those that work toward something better. The revolution is just beginning.

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