Play "free bird"

We've been here for a little over two months. I'm sure there has been a time when everyone has questioned why they are here. But I'm also positive that that number is outweighed by the number of times they can't believe how lucky they are. It's been a wretched euphoric ride. In some ways it becomes easier, but the perpetual balance of the adcenter universe ensures that other parts become immensely more difficult. I'm glad we get to test out the concept of "balancing your life" here. At any given time, there are a dozen different things pulling you in million different directions. I have naively been ignoring my "real life," but quickly realized that your "life" keeps you sane. It's counter-productive to bury yourself in your work, for you have nothing to put in besides the work itself. The final product becomes a predictable regurgitation of a generic ad concept. To be a good writer you must have a life and go experience it. I try, we'll see if I can put this into practice.