Hacks

As a writer you will never rid yourself of the nagging suspicion that you are a hack. It's a good thing, supposedly. It forces you to be a fierce self-editor. It makes you wonder how 90% of the advertising out there is produced. Are these people in hack denial? Do they honestly think that the work is good? Did they "accidently" present crap that the client inevitably latches onto? What if you're a hack and you're the only one that doesn't know? Well, I would be really pissed at all my co-workers. It's like wandering around with a chicken nugget stuck in your teeth and having no one bother to tell you. What if you're a hack and you're the only one that knows? Fairness would suggest that you would be discovered and then shunned, I'm not sure this is what happens. But I don't know much. What if you can't tell the good work from the bad work? Everyone has an opinion, but if you really can't tell, you should rethink entering advertising because you will contribute to the mountains of crap that are already being produced. What makes me think I know what I'm talking about? Well, I don't. I could very well have all three of the preceding characteristics. But if I do please be a friend and let me know I have something in my teeth.